Rugby Sevens in the UK

Fast-paced, high-scoring, and packed with flair—Rugby Sevens has carved out a unique space within the UK’s rich rugby culture. Originating in Scotland in the 1880s, Sevens has evolved into a globally recognised format, delivering excitement and spectacle in just 14 minutes of play. Its rise in popularity across the UK has given fans a different flavour of rugby—one that blends tradition with speed, skill, and festival-like atmospheres. But beyond the action on the pitch, there’s another essential element that makes Rugby Sevens unforgettable: the jerseys. These shirts are bold, expressive, and deeply tied to national identity and club heritage. In this article, we’ll explore the evolution of Rugby Sevens in the UK, its impact on fan culture, and why Sevens jerseys have become iconic pieces for collectors and supporters alike.

What Is Rugby Sevens?

A Shorter Game with Big Energy

Rugby Sevens is a variant of rugby union played with just seven players per side and over two seven-minute halves (ten minutes for finals). With fewer players on a full-sized pitch, the game is faster, more open, and often filled with spectacular tries and end-to-end action.

UK’s Historical Link to Sevens

The format originated in Melrose, Scotland, in 1883, and the Melrose Sevens tournament remains a key fixture in the rugby calendar. Since then, the UK has embraced Sevens both domestically and internationally, with major events such as the London Sevens drawing fans from across the globe to Twickenham.

Major Rugby Sevens Events in the UK

London Sevens

Held at Twickenham Stadium, the London Sevens is a jewel in the HSBC World Rugby Sevens Series. With colourful crowds, national pride, and party-like energy, it’s a weekend where the rugby is just as exciting as the atmosphere. Fans proudly wear national Sevens jerseys, making the stadium a vibrant sea of colour.

Melrose Sevens

The spiritual home of Sevens, the Melrose Sevens continues to showcase elite club rugby and international sides, honouring the origins of the sport with traditional values and modern entertainment. Jerseys worn in this tournament often pay tribute to heritage and local pride, making them particularly popular with collectors.

Premiership Rugby Sevens

This competition features top English clubs battling it out in Sevens format. It serves as a development platform for younger players and showcases future stars. Club jerseys adapted for the Sevens game often feature bold colours, sponsor tweaks, and unique designs not seen in regular season kits.

The Impact of Jerseys in Rugby Sevens

Bold Designs, Unforgettable Looks

Unlike the more traditional and sometimes conservative designs seen in 15s rugby, Sevens jerseys are often bold, eye-catching, and made to stand out. With high-speed action and global television audiences, teams use their jerseys to make a visual impact.

Whether it’s England’s sleek white kits with contemporary graphics or Scotland’s deep blue with stylised thistle patterns, the shirts in Sevens rugby reflect identity and creativity. These designs are more than functional—they are part of the sport’s brand. Explore these unique styles at The Brit Print, where Sevens-inspired jerseys are crafted for fans who appreciate bold rugby fashion.

High Performance Meets Style

Rugby Sevens jerseys are engineered for intense bursts of speed, agility, and endurance. Lightweight fabrics, reinforced stitching, and moisture-wicking properties are standard—giving players the edge they need in such a demanding format. The attention to design and function makes these jerseys a favourite for fans to wear on and off the pitch.

Iconic Sevens Matches and Moments in the UK

England vs. South Africa – London Sevens Final, 2017

In front of a packed Twickenham, England defeated South Africa 19-7 to win the London Sevens, led by standout performances from Dan Norton and Tom Mitchell. The England jersey worn in this match—featuring a modern gradient design with red trim—became a bestseller overnight.

Melrose Sevens – Gala RFC’s Historic Wins

Scottish club Gala RFC has had a storied history in the Melrose Sevens, with numerous titles and dramatic finishes. The club’s classic maroon and white jerseys are beloved by traditionalists and collectors, representing a bridge between amateur roots and professional pride.

Commonwealth Games 2014 – Glasgow

The Commonwealth Games</strong brought the world’s best Sevens teams to the UK. Scotland’s performances on home soil stirred national pride, and the kit from that tournament, featuring a modern spin on the Saltire, became a collector’s item for fans of the host nation.

Fan Culture in UK Rugby Sevens

Festivals, Flags, and Full Kits

Sevens tournaments in the UK are known for their carnival-like vibe. Fans dress up, chant, wave flags—and proudly wear their team’s colours. It’s not unusual to see supporters in full retro kits, limited-edition jerseys, or even custom Sevens-inspired shirts made just for the event.

These moments make Sevens jerseys not just game-day wear but celebration attire. They represent unity, national pride, and a love for the fast-paced variant of the game. At The Brit Print, you’ll find rugby jerseys designed with that festival spirit in mind.

Jerseys That Tell Stories

Every Sevens jersey has a story—whether it’s a Grand Final win, a breakout performance, or a club’s first appearance on the big stage. Fans and collectors often seek out kits from specific years or tournaments that hold personal significance or commemorate landmark events.

How to Style and Collect Rugby Sevens Jerseys

Styling Tips for Sevens Fans

• Summer-ready look: Pair your jersey with shorts and trainers for a casual festival fit.
• Layer for the stands: Throw a jersey over a hoodie or long sleeve on cooler days for a versatile style.
• Streetwear edge: Match bold Sevens jerseys with neutral joggers and sneakers for a sporty, fashion-forward outfit.

Collecting Tips

• Focus on tournament years – London Sevens, Melrose Sevens, and Commonwealth Games kits often carry higher value.
• Look for limited editions – Some teams release special jerseys for one-off events or heritage celebrations.
• Preserve with care – Frame your favourite pieces or store in acid-free garment bags to maintain their condition.
• Buy from reliable sources – Always choose trusted retailers like The Brit Print for quality and authenticity.

Conclusion: Sevens Rugby and the Jersey That Says It All

Rugby Sevens continues to thrive in the UK, thrilling crowds with every sprint, sidestep, and try. The jerseys worn during these fast-paced tournaments are more than uniforms—they’re emblems of passion, creativity, and tradition. Whether you’re watching from Twickenham’s roaring stands or catching highlights from Melrose, wearing a Sevens jersey connects you to a bold, exciting branch of the rugby family.

Celebrate the speed, style, and spirit of Rugby Sevens—shop premium rugby jerseys at The Brit Print and honour the game in its fastest form.

Frequently Asked Questions

What makes Rugby Sevens different from traditional rugby?

Rugby Sevens is played with seven players per side over two halves of seven minutes, making it faster and more open compared to the traditional 15-a-side game.

Are Rugby Sevens jerseys different from regular rugby shirts?

Yes. Sevens jerseys are typically lighter, more breathable, and feature bolder, more experimental designs suited for fast play and tournament settings.

Can I wear Sevens jerseys casually?

Absolutely. Sevens jerseys are ideal for summer wear, street style, and game day outfits. Their vibrant designs make them perfect for fashion and fandom alike.

Where can I buy Rugby Sevens-inspired jerseys?

You can find high-quality, Sevens-inspired rugby jerseys at The Brit Print, featuring styles for both collectors and everyday fans.